BALDWIN HILLS CRENSHAW PLAZA
Purpose
Crenshaw Plaza is an iconic retail center in the heart of Baldwin Hills/Crenshaw, a historically African American neighborhood in South LA. With easy access to the airport, a new Metro station, and a new Kaiser Permanenté facility next door, the property is ripe to re-purpose its 43 acres to optimize the retail and introduce condos, apartments, hotel, and offices.
A revitalized Crenshaw Plaza will transform the neighborhood, establishing a downtown destination for Baldwin/Crenshaw that is vibrant, safe, and dynamic.
The goal of this project was to provide a clear and concise multi-layered brand vision. Through site visits, research, and user experience, we developed a successful pitch.
Role
Pitch Deck Design
Art Direction
Brand & User Strategy
Experience Strategy
In Collaboration with Streetsense.
BOLD ideas, real impact.
MARKET INSIGHT
A use and user driven perspective of Crenshaw-Plaza’s future.
An illustration of who will engage with Crenshaw Plaza, as well as their characteristics and needs
